Garofalo Signature Pasta, crafted in the place Italian pasta was born (Gragnano), is launching in the UK.
Initially being sold through Costco & Ocado as well as many delicatessens around the country and in dept. stores such as Harrods, this distinctive rich golden pasta has a contemporary look that is successfully selling across the world.
Garofalo Signature Pasta is created from only the finest durum wheat. In Gragnano, in the shadows of the ruins of Pompeii, Garofalo has been making pasta for more than 300 years combining the art and skill of traditional Neapolitan pasta making with the latest technology to create artisan style pasta without equal.
Mal Pullan, Garofalo’s MD in the UK, says: “We are delighted to be launching our pasta here in the UK. We are already selling incredibly well through Costco & Ocado and obviously hope to extend our distribution very quickly. This pasta is truly unique in the marketplace and we know that once people have sampled our products they become incredibly loyal customers. We will be pursuing an exciting and dynamic marketing, PR and sampling campaign over the next six months to ensure as many people as possible knows about our fabulous range.”
Gary Hyde at Ocado says: “Garofalo is a unique pasta range and one which we know will resonate very well with our customers. We have already seen many repeat orders from our regular online shoppers and know this will rapidly increase as more people become aware of this exciting new range.”
The Signature line offers traditional Neapolitan cuts, all of which are created using traditional bronze dies to ensure the integrity of each cut’s texture is preserved. Garofalo carefully adjusts a separate drying temperature for each individual cut of pasta for optimal texture, aesthetic and performance. Garofalo will make at least 25 quality checks for each cut of their pasta before they allow it to carry the signature name.
Mal says: “One look at its rich golden colour and you can tell this is no ordinary pasta. One taste and you’ll know all of Garofalo’s work has been well worth it.”
For more information visit the website www.pastagarofalo.it/uk/
For further information on Ocado please visit www.ocado.com
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