Peanut Butter & Co. goes nuts with nostalgia

12ozsmooth.jpgNew York City based company Peanut Butter and Co. has launched a new range of peanut butters using all natural, heart healthy American peanuts. Offering a sophisticated twist on a childhood favourite, this innovative product line is ideally positioned to respond to the burgeoning consumer demand for high quality, great tasting, healthy products. Each of the six flavours available is free from cholesterol, trans-fat and gluten, and offers a naturally sweet and rich ‘peanutty’ taste.

Smooth Operator and Crunch Time offer peanut butter in its most unadulterated form. Both 100% natural, they contain a choice blend of roasted American peanuts, with a small amount of salt and no added sugar or fat. The four additional flavours, White Chocolate Wonderful, Dark Chocolate Dreams, Bee’s Knees (with honey) and The Heat is On (with fiery chilli spices) are also deliciously indulgent, and satisfyingly guilt-free.

Lee Zalben, creator, Peanut Butter & Co., commented: “We specifically opted to use American peanuts for our first UK range because of their superior texture, taste and natural sweetness. They don’t warrant additional sugar, salt or oil because they make our peanut butter taste great, naturally! The trip down memory lane offered by our new line will be great fun for British consumers, and will allow retailers to cash in on modern demand for health and indulgence. Our exciting new products hit the mark on both counts.”

Louise McKerchar, European Marketing Director, American Peanut Council, affirms: “Scientists across the globe will testify that the nutritional benefits of peanuts are undeniable, and US origin peanuts in particular are well-known for their fresh, ‘peanutty’ taste which has strong consumer appeal. Peanut butter is universally popular, and Peanut Butter & Co.’s product line is a sure fire winner, by offering health, convenience, and variety for all the family, as well as superior tasting peanuts.”

Consumers should look for the ‘Quality USA’ logo or US origin on pack to ensure they are buying products that contain great-tasting, high quality American Peanuts.

American Peanut Council
Louise McKerchar, European Marketing Director
Tel: 0207 828 0838
Email: lmckerchar@peanutsusa.org.uk