Perfetti van Melle has just the trick for Halloween treats

30meg-Fruittella-Flavours-from-nature-BagWith an impressive rise in sales for Chupa Chups and Fruittella over the Halloween period last year, Perfetti van Melle has the scary season in the bag. For the first time consumers can purchase their favourite confectionery in uniquely designed Halloween packs. To support this new launch and maximise sales TV advertising will run for the first time during the Halloween season in addition to the regular summer Fruittella advertising.

Chupa Chups was the most sold lollipop in the UK over Halloween 2009 with this key period representing 20% of sales for the entire year in the lollipop market. Perfetti Van Melle is therefore hoping to maximise such a popular family time of the year with the launch of the themed Chupa Chups and Fruittella bags.

The unique Halloween designed bags will be available in the best selling Fruittella flavours and Chupa Chups mini lollipops. Both bags are aimed at parents with children and children aged 6-14 years.

Halloween is fast becoming just as important a time of year for the confectionery market as is Easter and Christmas. UK consumers are following in their American counterpart’s footsteps with trick or treating and costume parties becoming increasingly popular.  There is a demand for products that hit the mark specifically for the spooky time of year and help engage the family in all things Halloween.

Perfetti van Melle are also providing further support during Halloween with bewitching counter top merchandising attachments for their Chupa Chups wheel units. These are designed to get the attention of customers stocking up on single units for trick or treat callers, as well as children buying after school treats.

30meg-Chupa-Chups-Mini-Lollipops-30-in-a-BagMark Stangroom Marketing Director from Perfetti van Melle comments: ‘A themed bag has a stronger appeal for the Halloween consumers, who will be looking for value for money bags with lots of product inside. That’s why the Fruittella and Chupa Chups bags are perfect for consumers looking to stock up on confectionery for trick and treat callers.

We are confident that these special edition bags will have an impact on sales during Halloween.’

Chupa Chups Halloween 30 mini bag

RSP: £1.69

Weight: 180g

Launch Date: September 2010

Units per bag: Each bag contains 30 lollipops

Flavours:

• Orange

• Apple

• Strawberry

• Cola

• Cherry

Fruittella Halloween Bag

RSP: £1.00

Weight: 150g

Launch Date: September 2010

Units per bag: Each bag includes approximately 33 candies

Flavours:

• Strawberry

• Lemon

• Orange

Stockist number: 01753 442 100