Philadelphia targets adult snacking

Adult snacking is currently the fastest growing processed cheese segment, with sales increasing at +27%. Philadelphia is tapping into this significant opportunity with the launch of a new adult snacking range. The new Philadelphia Snacks range comprises of two variants at launch: Light & Tasty Snacks, Philadelphia Light dip with baked breadsticks, available now, and Light & Herbs Snacks, Philadelphia Light Herbs dip with wholegrain breadsticks, available March 4th. Both will be available in multipack format, while Light & Tasty Snacks will also be available in single and price-marked packs (75p RRP), available for convenience and wholesale.