Multi temperature supply chain specialist in warehousing and logistics, Oakland International, is delighted with customer response to the launch of their new-look website www.oakland-international.com. Looking to simplify and explain their comprehensive UK and Ireland 3PL service offer, Oakland’s refreshed web presence has a cleaner look and uncomplicated approach, allowing customers and potential customers ease of navigation and information download.
Marketing and Events Co-ordinator, Hayley Smith, stated: “Oakland’s existing website, although packed full of useful information, visually didn’t promote the business as we are today, and after a complete review it was decided now was the time to make major changes that would benefit not only our existing customers, but potential customers too. ”
Adding further Hayley said: “The new-look website offers Oakland a straightforward information platform to promote our full range of services; packed with information yet easily accessible. ”
A company qualified and well-known for providing a superior supply chain service, Oakland’s long term strategy of resource investment is paying dividends, allowing it to capitalise on its growing customer base. Continuing to extend its customer service portfolio, ongoing investment in operational platforms such as the website is essential to enable the business to maintain growth momentum; an elevated level of investment in systems and business technologies is beneficial both to the business and to Oakland customers.
Oakland’s website now includes enhanced customer functionality, elevated monitoring of site traffic and is designed to support the firm’s wholesale marketing strategies for the coming year. The next phase, Oakland’s French and German websites, will be online by early New Year 2011.