Premium soft drinks sales ahead for retailers

Soft Drinks giant Nichols PLC is advising retailers to tap into booming premium soft drinks sales for increased profits this winter. Following significant +34% year-on-year growth[1],the experts expect this trend to continue into 2018 as consumers seek to treat themselves with extra special every day purchases.

With entertaining at home also on the rise, premium, adult soft drinks that can be enjoyed alone or used as a mixer can also present more opportunities for retailers whilst saving precious chiller space. A 100% natural range of still and lightly sparkling fruit juice drinks, Feel Good Drinks provide a deliciously refreshing alternative and should be considered as a must-stock as the festive season approaches.

Products like Nichols’ Feel Good Drinks, which only use natural ingredients, cater to those looking for a healthier fruit alternative in the midst of Christmas indulgence. After investing in an overhaul of its entire offering in 2016, Feel Good Drinks has seen phenomenal growth in recent months. With value sales up +20%, the brand is currently outperforming Premium Carbonates by +16% and Total Soft Drinks by +29%[2].

Ed Jones, Senior Customer Marketing Manager at Nichols PLC says: “At this most important time of year it’s crucial that retailers provide variety and following consecutive growth within Premium soft drinks year after year, being stocked up with relevant products really is a no brainer! One in four young adults is now teetotal so we don’t expect this trend to wane going into next year.”

The premium offerings from Feel Good Drinks’ range comprise of three 750ml naturally sparkling drinks, which include Cranberry, Lime & Water; Orange, Passion Fruit & Water; and Apple, Elderflower & Water.

[1] CGA Brand Index  MAT 23.01.16

[2] Nielsen Value Data, Total Coverage, 26 weeks vs PP, 21.05.17

Feel Good is available in the following variants:

Feel Good 275ml Glass (Refreshingly still)

  • Orange, Mango & Water
  • Cranberry, Pomegranate & Water

Feel Good 275ml and 750ml Glass (A bit bubbly)

  • Orange, Passion fruit & Water
  • Apple, Elderflower & Water
  • Cranberry, Lime & Water

Feel Good 400ml PET (Refreshingly still)

  • Lemon, Elderflower & Water
  • Orange, Mango & Water
  • Cranberry, Pomegranate & Water

Feel Good Kids 180ml Tetra

  • Blackcurrant, Apples & Grapes
  • Orange, Pineapple & Banana

Feel Good Infusions PET (400ml and 1L)

  • Strawberry & Mint
  • Lemon & Elderflower
  • Apple & Rose