Forget your local takeaway, Pringles has launched a new rice-based chip with a range of flavours inspired by the East. The range includes Malaysian Red Curry, Indian Tandoori Chicken Masala and Peking Duck with Hoisin Sauce. The lineup satisfies those looking for a flavoursome snack, as the rice base combined with the Eastern inspired flavours provides a more intense experience. The new range is in response to increasing demand for more exotic flavours, with 39% of Brits regularly experimenting with new and exciting flavours, rising to 60% of 25 to 34’s.
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