This year is the 34th Proretail, and is being held at the International Centre in Telford for the 22nd consecutive year.
The theme for this year is ‘Fit to Compete,’ to tie in with this year’s sporting events from the UEFA European Championship to the Olympic Games in Rio. Palmer and Harvey are encouraging retailers to be the best they can be in an increasingly competitive environment.
Not only this, this sporting summer is a major opportunity for retailers to sell products for consumers watching the games at home, who will be stocking up on food and alcohol.
Palmer and Harvey will be holding seminars at Pro-retail. There will be a presentation on EUTPD2 on Tuesday afternoon, free for all retailers and show guests to attend. This will be a focus area for the show, and Palmer and Harvey have appointed a specialist team to guide retailers through the up and coming changes and provide all the essential information needed to understand the rules of the new game.
There will be top suppliers attending Pro-retail 2016, ranging from the largest confectionery suppliers to tobacco companies and all the major booze brands.
Some of the biggest names in the retail industry will be showcasing new products, deals, innovations and services over the two-day show.
Along with new products, show offers and exciting competitions, suppliers will also be bringing special guests this year including an ex-England footballer, as well as Allan McNish and a former Olympian, to tie in with the Fit to Compete theme.
Palmer and Harvey
Palmer and Harvey are expecting over 200 suppliers and more than 6,000 visitors over the two days. The show is free to enter, and you can register on the Pro-retail website – www.pro-retail.co.uk.
Palmer and Harvey will have a social media hub at the show again this year, after its success last year. The hub is designed to help retailers get to grips with social media, ranging from twitter, to Facebook and LinkedIn, helping them to get the best engagement and reach in an increasingly competitive marketplace.
Palmer and Harvey social media experts will be on hand to advise on the many benefits of using social media such as finding new customers, improving market intelligence and engaging with customers locally.
They will also be handing out a ‘How To’ guide specifically tailored for the use of retailers, and the stand will inform them of the best ways to engage with consumers by using relevant hashtags as well as regular tweets and posts.
In the social media survey carried out at last year’s show, Palmer and Harvey found that out of 125 people surveyed, while 63% of retailers use social media to promote their business, they have significant concerns about the benefits that employing a digital strategy can deliver.
One in three admit they don’t consider themselves to be social media savvy, and while the use of social media among retailers has been growing, more than one third (37%) still haven’t adopted social media to grow and market their business.
The survey also revealed Facebook as the most popular social media platform, with 94 per cent of retailers who use social media saying they run a business account. Twitter is used by over half of retailers (55%) followed by LinkedIn (22%) and Instagram (17%).
Gala Night dinner
The Gala Night dinner will be bigger and better than ever, with over 1,500 people expected to attend. Awards will be given out to the most outstanding retailers and suppliers. On the night, guests will be entertained by a top comedian and a fantastic band.