Protouch kiosks take their place in multi-channel marketing

protouch.jpgThis year at Retail Solutions Protouch introduced a marketing channel that meets both customers’ and retailers’ needs. Their model is a self-service and transactional touch screen kiosk that can be used in all sorts of environments to free up staff, so that they can be more customer focused and to optimise sales. Protouch launched the kiosk with Kiddicare, the UK’s number one online supplier of baby products and accessories. Kiddicare already sells through its own large retail stores, the web and catalogues, but decided to install a kiosk solution after finding the average order on its website was twice that of its store due to selling methods on the web. It now has 30+ kiosks improving sales in its new store in Hampton, Peterborough.

The kiosk is a Xen X5 with 19″ touch screen, with a Verifone Secura chip and pin unit and an 80mm receipt printer and each one looks very cool with its own full cover branded laminate. The software was produced by K3, who partnered Protouch in the Kiddicare solution.
Customers use the kiosks to purchase individual brand merchandise. Each one gives information on product availability and enables the customer to order and pay for their goods and arrange collection or delivery there and then. In addition, each kiosk provides on screen information on related items and promotions and is a great help to staff when a product is not in store, as they can simply show their customer an alternative that can be seen on the kiosk.

The new kiosks are already reducing queues at the checkouts and allowing Kiddicare to manage more customers with less staff costs. Tom Quarry, MD of Protouch says: “We are really excited by the kiosk solution and to see it optimise Kiddicare sales. Customers are spending four times more at each of our kiosks than they are at the tills which are fantastic results.”

In addition to the Xen X5 self service kiosk, Protouch also launched several other new products at the Show; the Pro-PoS and two Full HD public displays joined its touch screen PC and interactive digital signage product ranges respectively.

Details on all products can be found at www.protouch.co.uk.

NO COMMENTS