Quaker Porridge gets fruity with new flavour

Quaker is launching a brand new fruity flavour to its Porridge To Go range – Blueberry & Apple, which contains tasty real fruit pieces.

Tapping into a clear appetite for convenient products, the Quaker Porridge To Go range was the second biggest contributor to the total cereals category growth in 2018. There is a huge opportunity for retailers to cash-in with the breakfast bar segment showing +1.6% growth over the past year[1].

Stephanie Okell, Senior Marketing Manager at PepsiCo, comments: “The new flavour will be a great addition for retailers because Apple & Blueberry is Quaker’s #3 flavour across Oat So Simple Pots and Sachets[2]. We’re confident this new Porridge To Go flavour will perform well given the entire range has nearly doubled in the past year[3].

“The new flavour contains 100% wholegrain oats and provides the same amount as a bowl of Oat So Simple porridge. The squares are a great opportunity for retailers to target customers with tight schedules and busy mornings.”

The launch will be supported by an integrated digital campaign, as well as in-store POS to drive visibility of the Quaker Porridge To Go range.

[1] Nielsen Scantrack Data to WE 01.06.19

[2] Nielsen Scantrack, Value Sales, MAT 52 w.e. 29.06.19

[3] Nielsen Scantrack| Value Sales MAT | 52 w/e 01.06.19