Empire Bespoke Foods is pleased to introduce a new addition to the La Mortuacienne range of authentic French lemonades with a new limited edition flavour for Summer: Mint and Lime!
Shoppers will love the freshness of the mint, perfectly balanced with a twist of lime in this delightful sparkling lemonade! The limited edition will be available from June, in the brands iconic swing-top old style 1L bottles and offers the perfect thirst-quenching solution, to accompany alfresco dining during the day or balmy summer evening consumption.
La Mortuacienne is a range of traditional French lemonades first created in 1921 in Besançon, France. Over 90 years on, these refreshing and delicious lemonades are still produced in the purest tradition with local water, natural flavourings and high quality sugar. Today’s business is still family-run by the 4th generation family members who take pride in keeping to tradition.
The carbonated segment (+29%) grew faster than the total soft drinks category (+24%) between 2008 and 2014.
Nowadays, because it is more common for shoppers to choose brands that express a lifestyle or fulfil their need for healthier alternatives, there is a growing demand for premium, sophisticated non-alcoholic drinks. “Adults want to have a drink that is just as sophisticated as their alcoholic counterparts but importantly, is still seen as ‘adulty’.
This authentic, refreshing and delicious lemonade will be loved by adults who are looking for premium non-alcoholic drinks, or delightfully sparkling mixers… Mint & Lime works as the perfect base for a Mojito or Caipirinha!
Adults are looking for alcoholic alternatives that make them feel part of the occasion. Key drivers are traditional flavours, stylish packaging and provenance.
All this make La Mortuacienne the number one choice! Moreover, with the nice colour and authentic shape these lemonades are a great gifting idea, or can act as a premium-sparkling treat for children for special occasions.
It’s always five o’clock somewhere, n’est ce pas?
EMPIRE BESPOKE FOODS
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