Rapak launch major initiative

rap2010.009-Green-LogoBag-in-box specialist Rapak is launching a major initiative to promote the environmental benefits of the format among end consumers.

The company has developed a unique, eye-catching logo which can be printed on both the bag and the box to convey the message that ‘bag-in-box technology is green’. Rapak says the logo has been introduced to help companies who use bag-in-box provide valuable reassurance to their customers while at the same time contributing to an enhanced brand image for their products.

The basis for the introduction of the logo is the independent Life Cycle Assessment of bag-in-box packaging, commissioned by Rapak from PIRA, which was completed last year. The PIRA report assessed and compared the potential life cycle environmental impacts of bag-in-box technology with alternative liquid packaging formats in key markets including wine, postmix syrup, dairy, edible oils, chemicals, industrial products, aseptic and bulk packaging.

The overall findings, which are published at www.rapak.com/pages/environment.asp, confirmed that bag-in-box has excellent environmental credentials that are at least competitive with and in many cases superior to alternative packaging formats.

“We have taken this important step to emphasise that while bag-in-box is already an established and popular packaging format, it remains wholly relevant to today’s markets and the current needs and concerns of the end consumer,” explains Rapak’s Sales and Marketing Director Jean-Paul Roosendaal.

“Indeed, it is the attributes which make bag-in-box so versatile, such as large size convenience and extended product protection, that also contribute to its strong environmental profile. Highlighting these benefits will confirm to consumers the appropriateness of their purchasing decision, helping to boost sales and positioning the brand owner as a responsible company. We hope customers will be keen to take advantage of the logo to assist in their marketing and promotional activities.”

Rapak

Stephanie Humez

Tel: 01788 570612