Reese’s, the brand famous for their iconic Peanut Butter Cups, will be launching a 2-cup pack at a NEW price for the convenience store market.
Available from September 2018, the 2 cup pack is accessible from shop shelves at just £0.69p as marked on the pack.
An ideal pack format for convenience stores, the product will be available in a small 24 case count to help enable shop proprietors to sell the packs at a faster speed, keep case costs low to support better cash flow management and offer a fresher product to consumers.
Supporting responsible snacking, at less than 250 calories per whole pack, the Reese’s Peanut Butter Cup 2 pack also helps customers to make informed choices about their calorie intake.
Shane Angus, UK Brand Director at Euro Food Brands (the official distributor for Reese’s in the UK) said:
“We are delighted to be launching Reese’s Peanut Butter 2 Cup at a great new marked price to the convenience market. This is an exciting edition to our UK portfolio and an important step for Reese’s into the convenience market with the right pack, in the right weight and at the right price for retailers and consumers.”