Ribena highlights Blackcurrant Artistry

Ribena Frusion, the UK’s number one juice drink, is unveiling a new £6.2M marketing campaign tapping into the Ribena brand’s enjoyable wellness credentials of and its heritage as the master crafter of blackcurrants since 1938. Building on the success of the recent Ribenary campaign, the Blackcurrant Artistry campaign showcases the quality, natural origins and authenticity of the Ribena brand and increases its relevance with shoppers of all ages. the schedule includes TV, video-ondemand, YouTube, out of home, social media, digital advertising and sampling, giving away 600,000 bottles of Ribena Frusion.