Premium soft drink, tonic and mixer brand introduces trio of ambassadors
Franklin & Sons, the premium soft drink, tonic and mixer brand, has announced the launch of the ‘Taste Collective’ with the appointment of world-renowned bartender Rich Woods, chef Sophie Michell and cookery writer & food stylist Rosie Birkett as ambassadors. The ambassadors have been handpicked as the perfect trio to educate consumers and showcase how high-end trends can apply to everyday life.
The new campaign will showcase Franklin & Sons unique trend led approach to the premium adult soft drink and mixer category, which offers innovative taste combinations and flavour profiles. The ambassadors, aside from adding a new dimension to a growing sector of the market, will front campaigns – spanning from food pairing demonstrations to showcasing visionary ways to style a dinner party, or tips and tricks to creating beautiful cocktails and mocktails for drinks with friends.
The campaign will be underpinned by trend-infused, style-centric events from Supper Clubs to London Fashion Week collaborations, accompanied with unique recipe creations and a bank of trend-led lifestyle videos.
Each ambassador, as a pioneer in their own field, will front trends on a different sector: Rich Woods, with a reputation for world-class bartending, will lead on drinks innovation; chef and author Sophie Michell will help with all things food related; and Rosie Birkett will provide her styling and home entertaining expertise.
Rich Woods, drinks specialist, said, “Everybody loves a new and innovative cocktail. For me, with any serve, balance is crucial. Franklin & Sons has a way of combining the best quality ingredients to make killer drinks that are way ahead of the game like their Rosemary with Black Olive Tonic Water. Their dual flavoured tonics are perfect for mixing and can be enjoyed at a bar with friends, or also with a meal at home.”
Jen Draper, Marketing Director at Franklin & Sons commented, “We are really excited to announce the launch of the ‘Taste Collective’ and our collaboration with Rich, Sophie & Rosie. Each of them is renowned as a trend leader in their respective field and this is something that really fits with our brand ethos. Since 1886 Franklin & Sons has brought new flavour combinations and taste experiences from around the world back to discerning consumers.
“With the ‘Taste Collective’ we want to encourage more people to become every day connoisseurs, discovering the very latest trends, but more importantly understand how they can access and even replicate them at home.”
Franklin & Sons was originally launched in 1886 and has been leading the field ever since with its dynamic range of drinks, driving forward sales of premium mixers, tonics, and soft drinks. All of the Franklin & Sons drinks use natural flavours and extracts with no artificial sweeteners or preservatives.
For more information about the Franklin & Sons Ambassadors and where they will be appearing, visit the website: http://franklinandsons.co.uk
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