Robinsons Refreshes Wimbledon

Britvic is helping convenience retailers drive sales this summer with a new onpack promotion across its Robinsons Refresh’d range. Shoppers have the chance to win exciting Wimbledon experiences from branded towels to VIP tickets to a tennis match during the tournament. Celebrating the brand’s 84-year association with Wimbledon, Robinsons is also running a £3m campaign over the summer, including TV and in-store, radio and social media activations. Shoppers need to scan the QR code on-pack, then answer a question correctly to be added to the weekly prize draw.