Robinsons warms retailers’ sales

Britvic’s limited edition winter cordial is returning for the festive season following its exceptional performance in 2018. Robinsons Crushed Apple and Cinnamon is available in stores now, bringing shoppers an early taste of winter with a festive flavour that will be available throughout the Christmas period.

Cordials are traditionally avoided by younger shoppers with over 50% of category buyers aged 55+, whereas Robinsons Crushed Apple and Cinnamon enticed younger consumers to the category when it launched last year, with over 60% of buyers aged 55 and under . Served hot or cold, the returning winter variant will help grow the cordial category even further.