Nestlé UK is launching a unique KITKAT made with Ruby chocolate The crispy four-finger wafer bar is coated with Ruby chocolate from Ruby cocoa beans, which have an intense berryfruitiness taste that occurs naturally, with no artificial flavours or colour. KITKAT Ruby sales have so far proved highly incremental to chocolate singles, with 94% of additional value sales. Premium singles are showing strong growth, up 26% in value year on year, with the growth coming from millennial shoppers and the rise of the “treat yourself” mentality.
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