Rustlers, the UK’s best-selling micro-snacking brand*1, is backing its recently-launched panini range with #RustlersOnTour, a nationwide sampling campaign, this summer.
The activity, the biggest ever sampling campaign for Rustlers, will run across 32 cities throughout the UK, sampling 80,000 consumers with products and money-off coupons.
“This is sampling on a massive scale for a micro-snacking range that has researched extremely well and will attract new consumers to Rustlers,” says Kepak Convenience Foods’ Marketing Director John Armstrong.
The sampling campaign will be backed by heavyweight social media, spearheaded by continuous activity on Rustlers Facebook and Twitter channels, ensuring shoppers are on the lookout for #RustlersOnTour.
“The #RustlersOnTour social media drive will be full-on, targeting commuters, busy workplaces atlunchtimes and major sporting events as we ensure that Rustlers panini sales get off to a flying start,” adds Armstrong
Rustlers panini range comprises two variants, Chicken & Pesto (flame grilled chicken with mozzarella and a pesto mayonnaise) and Pepperoni (slices of pepperoni with mozzarella and a tomato and herb sauce).
Both products feature an rrp of £2.29, merchandised in outers of 4.
*1 IRI 52 w/e November 8, 2014
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