Rustlers goes gourmet at Lunch!

Flame-grilled Rustlers, the UK’s No.1 micro-snacking brand*, will be promoting recently-launched Rustlers Gourmet burgers on stand L39 at Lunch!, the UK’s biggest trade food to go show at Excel London on September 21 and 22.

Complementing the growing high street gourmet food trend, the Rustlers Gourmet range comprises two succulent flame-grilled burgers, both made with 100% beef, in brioche buns.

Presented in premium cardboard sleeves, the Rustlers Gourmet range comprises The Classic Burger (including cheese, streaky bacon, American-style mustard mayo and tomato relish) and The BBQ Burger (with cheese, streaky bacon, crispy onions and a smokey BBQ sauce).

“Rustlers Gourmet burgers showcase our unrivalled ability to deliver a combination of great flame-grilled taste, high quality and quick-to-cook convenience,” says Rustlers’ Marketing and Business Development Director Adrian Lawlor.

“They are also attracting new, more discerning consumers to the UK’s fast-growing microwavable snacks market, strengthening Rustlers’ market leadership and ‘Great Taste, Great Beef, Always’ positioning.

“Rustlers is already ranked as retailers’ No.1 partner in chilled ready meals and food to go**, but there is real potential to accelerate growth with an upmarket product offering such as Rustlers Gourmet burgers.”

* IRI Total Convenience, 52 w/e 25th Feb 2017

** HIM! bespoke retailer survey December 2016

Rustlers is part of Kepak, one of Europe’s leading food innovators which specialises in producing and marketing a full range of meat proteins. It is one of two Kepak brands being exhibited at Lunch! Together, Rustlers and Big Al’s Foodservice showcase the breadth of market leading burger concepts available from Kepak.

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