Market-leading Kepak Convenience Foods has joined forces with Universal Studios in a major brand partnership to support the launch of upcoming film TED.
An on-pack promotion which runs from 25 July 2012 will offer a consumer the chance to win an exclusive trip to New York City.
TED launches in UK cinemas on 3 August and comes from the Seth MacFarlane, creator of the hugely popular Family Guy, who brings his particular brand of close to the line and far from the expected humour to the film.
Mark Wahlberg plays John, who as a child had wished for his only friend, a teddy bear to come to life. For John, that dream came true and now 30 years later, the two are still thick as thieves. But is Ted with his irresponsible behaviour and party animal attitude preventing John from growing up? And will John’s obsession for a stuffed bear come between him and his girlfriend, played by Mila Kunis?
John Armstrong, Kepak Convenience Foods’ Marketing Director comments: “The film is perfect for Rustlers core target market and like our previously brand partnerships with Universal Studios we are confident it will drive sales and create a buzz around the brand.”
Kepak is urging retailers to stock up on Rustlers to capitalise on the anticipated increase in consumer demand.
Kepak Convenience Foods
Tel: 01772 688 300
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