Sandows launches Cold Brew Coffee based Soda range

Artisanal coffee brand Sandows has launched a brand new ready-to-drink sparkling soda, made using cold brew coffee. The drinks, which are the first of their kind in the UK, are a new addition to the existing Sandows range and come in a ready-to-drink 250ml stubby can format. The range, which includes the brands Original cold brew, rolled out nationwide at the beginning of April with early listings secured with Selfridges, Sourced Market and Whole Foods along with 150 Independents.

The sodas are available in two flavours, Spice and Citrus and are a unique mix of natural flavours, spices and cold brew coffee. They are dairy-free, vegan, vegetarian and gluten-free as well as low in sugar, falling below the sugar tax.

With the new format, innovative ingredient combinations and accessible price point (RSP £1.99), Sandows aim to attract new consumers to the premium cold brew coffee market. The drinks, which have a natural caffeine content from the coffee base, offer an exciting alternative to sugar laden energy and soft drinks, whilst retaining the same level of functionality.

Hugh Duffie, co-founder of Sandows says “ We pride ourselves on the quality and taste of our cold brew and have always aspired to be the brand to drive mainstream appeal in the UK. The US market shows the opportunity is huge, growing over 580% between 2011 and 2016, showing the potential to become a multi-billion dollar category globally.

As the original British cold brew brand, with over 4 years worth of insights from sampling hundreds of thousands of UK consumers, we have a unique perspective on the UK cold brew category. Our key learning has been to understand the cold brew occasion and how it differs from the morning flat white as a coffee moment.