Savanna wins medal at the International Cider Challenge

South African cider brand Savanna has been awarded a bronze medal in both taste and design at the International Cider Challenge for its flagship product Savanna Dry.

Designed to recognise the diversity and range of packaged products within the growing cider category, the renowned industry awards saw producers from across the country submitting their products to be in with a chance of being crowned winner of their category.

Savanna Dry was not only awarded a bronze medal for taste, but it was also recognised within the design and packaging category, adding another bronze medal to its collection.

A double chilled, triple filtered cider, Dry has been carefully curated to provide consumers with the ultimate refreshment. Available to purchase in 330ml and 500ml bottles, it’s unrivalled taste is amplified through its traditional serve of a wedge of lemon in the neck. It’s now also available in a convenient 10x440ml fridge pack for those summer BBQ, party occasions.

The 6th largest cider in the world, Savanna has been growing in popularity across the UK since it was first made available in 2002. Originally known and loved by South Africans who saw it as a link to home, the UK is now Savanna’s third largest market.

With a renewed focus on growing its presence in the UK, Savanna has invested over £1 million in marketing activity in 2017/18.

From creative out of home advertising campaigns, to a range of innovative POS to help on and off trade outlets across the country amplify their sales, and ongoing experiential, PR, and marketing activity, to build brand awareness and consumer engagement.

This season, Savanna also signed a sponsorship deal with leading rugby team Saracens, bringing a taste of South Africa to rugby fans visiting their home ground during 2017/18 with the help of the Savanna Braai House.

Amy Burns, Marketing Manager for Savanna said: “We are delighted to see Savanna Dry being recognised by leaders in the industry for its unique, refreshing taste, and distinct design. These awards signal a fantastic start to the summer period and reinforce the award-winning global credentials of Savanna cider.

“Over recent months we have seen a growth in sales due to our focused effort to build brand engagement across trade and consumers. This has reinforced our investment in marketing activity, and we hope this momentum continues during the summer and beyond.”