HARIBO, the UK’s leading sweets manufacturer and the number one sweets brand at Halloween¹, is inviting retailers to ‘Share the Scare’ with its new Halloween exclusive – the HARIBO and MAOAM Duo Pack.
Developed to capitalise upon the key seasonal trends, whilst delivering the ultimate mix of treats, the HARIBO and MAOAM Duo Pack combines top selling gums and jellies with the category’s leading fruity chews, bringing HARIBO and MAOAM together in one bag for the very first time.
The party sized pack contains 32 treats, mini bags and individually wrapped chews including HARIBO’s family favourites Starmix, Tangfastics, Supermix and Giant Strawbs Gone Mini, alongside MAOAM Stripes, Pinballs and Joystixx.
Claire James, Trade Marketing Manager at HARIBO comments on the newest edition to the range: “We’re very excited by our Duo Pack, it brings together popular HARIBO and MAOAM treats to cater perfectly for the Halloween occasions and shopper trends around value, volume, wrapped treats and non-themed products.
“Whether we have families knocking at our door or joining us for a celebration, we want to delight them all, which is why we share their favourites. We also know that individually wrapped is important too because this format delivers from a safety, hygiene and convenience perspective. This is why our HARIBO and MAOAM Duo Pack is a great addition to our range.”
Building on this growing occasion and on the success experienced during 2018, which saw HARIBO increase value sales by 5% ¹, HARIBO and MAOAM will also offer a range that is ideal for trick or treating and parties.
“Each year we are seeing more and more people participating in Halloween²”, comments. Claire. “In fact, in 2018 more than half of UK consumers splashed out on the occasion³.So, if a household isn’t preparing to go out trick or treating or to host a party, they are likely planning to cater for those that come knocking at their door!”
“This creates a great opportunity for retailers, especially those that get their Halloween confectionery range right. As category leaders, with continued investment in our top sellers, our range is a risk free, crowd pleaser that delivers reassurance for the retailer and the customer.”
On shelf already and offering volume for Halloween are Tangfastics and Starmix Minis, which each feature 11 mini bags.
Offering further value and volume is MAOAM’s selection of individually wrapped top selling chews, including Stripes, Joystixx and MaoMix. Available all year round, these treats support the occasion and those retailers who do not want to risk being left with themed stock after the event.
The HARIBO Trick or Treat multipacks; featuring a selection of themed gums and jellies and containing either 11 or 35 pre-portioned bags will enhance any seasonal display or aisle.
Also fun and themed and back on shelf for 2019 is HARIBO’s seasonal twist for Starmix and Tangfastics. Scaremix and TangfasTricks will return allowing consumers to enjoy the iconic pieces found in each bag but in frightful colours and spooky flavours!