Scratch Meals launch New Fit Kitchen Brand to target growing healthy readymade meal market

The team behind Scratch Meals are pleased to announce that the fresh food company will be expanding into the growing healthy readymade meal market, with its new brand Fit Kitchen.

FitKitchen_PackVisuals_PadThaiChicken_WhiteBackgroundDeveloped with nutritionist Sharmain Davis and Professional MasterChef winner Ash Mair, Fit Kitchen has created a range of delicious readymade meals, fulfilling the growing consumer demand for intrinsically healthy, convenient products.

Launching nationwide in 380 Sainsbury’s stores, the initial range consists of four modern cuisines, that are high in protein, vitamin and fibre content, but remain low in calories and saturated fat. Each meal also contributes to three of your five a day.

THE RANGE

• Pad Thai Chicken with Zesty Sauce

• Middle Eastern Grilled Chicken

• Malaysian Grilled Chicken

• Kung Pao Chicken

Sales Director Daniel Litchfield, said: “We have seen a number of markets respond to the growing interest in for positive wellness, changing their offering based on a smarter, more health conscious approach to diet and exercise. Following the trend of what has been done well by within other food categories, we looked to create something truly healthy in chilled fresh food with Fit Kitchen; rather than just a calorie deficit and bland tasting meal with no nutritional values.

“The Fit Kitchen brand is predominately targeting people that don’t diet, they simply choose to eat healthily to support their active lifestyle. We have made the packaging clear, youthful and bright, as we know the growing interest in health, food and fitness has become typically gender neutral. We are excited to be leading the development of this category, championing the importance of healthy options, even in the readymade meal market.”

Fit Kitchen will be available in 380 Sainsbury’s stores from 5th January, RRP £3.80, with further product development in the pipeline for 2017.

SCRATCH MEALS

Stockist enquiries: 0203 743 6241

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