Security Feel Better new non-alcoholic digestif launches in the UK

SFBUK-smlSecurity Feel Better, the best-selling non-alcoholic digestif drink, is to launch in the UK market, offering an alternative to brandy and grappa. Made from plant & herb extracts, in Cognac, France, Security Feel Better combines natural digestive properties with a delicious tasting and sophisticated non-alcoholic drink.

Security Feel Better is currently sold in fifteen countries with global retail sales totalling over £9m. The product will launch in the UK with an RRSP of £2.99 for a single-serve 30ml bottle. It is fast absorbing, helping the body to digest and eliminate toxins within 30 to 45 minutes of drinking. It has a delicious complex taste with hints of pear.

Security Feel Better will be distributed by Eurostar Commodities, the Yorkshire based Food Company. Jason Bull, Sales and Marketing Director, says: “Security Feel Better has enjoyed marked success in France and across the globe. We are planning on capitalising on the growing consumer interest in non-alcoholic beverages and innovative ‘shot’ packaging formats, targeting a sophisticated fan base that will enjoy Security Feel Better as a digestion aid after food and drink. The product represents a big opportunity for retailers in the grocery and impulse sectors to capitalise on a growing global phenomenon.”

The launch will be supported by a nationwide marketing campaign to raise awareness of the brand and its benefits for UK consumers and the drinks market. The marketing campaign will be driven by public relations and social media, building on an increasing interest in natural, healthy and innovative products. Security Feel Better will be positioned as a sophisticated, aspirational digestif for affluent males and females who are concerned with digestive health.

For trade queries please contact Jason Bull on 01422 377 140.