See NYC with Boost Drinks

Boost Drinks is helping independent retailers maximise soft drink sales this summer with an on-pack promotion across its best-selling 250ml Original Energy and Original Sugar-Free PMPs. Running from June to October, the promotion offers a trip for two to New York City, and daily and weekly giveaways including BOSE Wireless Speakers and shopping vouchers. Simple to enter, purchasers scan the code from their can via Snapchat or online to see if they’ve won. Boost is supporting the campaign with a New York-themed marketing campaign including sampling, advertising and in-depot theatre.