Mars Chocolate Drinks and Treats has launched its new Shake ‘n’ Snack range, an exciting evolution to extend its milk drink portfolio.
This original concept will create a new sub category, combining both a milk shake and chocolate treat. Debuting with MALTESERS® and TWIX® variations, each Shake ‘n’ Snack product provides 167ml of delicious chocolate milkshake, and a snack sized bag of Maltesers or two Twix mini bars.
While Shake ‘n’ Snack is an ambient product, offering long shelf life, the uniqueness and eye-catching packaging makes it ideal for display in the chiller cabinet.
Bep Dhaliwal, Trade Relations Manager for Mars, comments: “The Shake ‘n’ Snack range is very different from anything on the market. We are confident that its novelty value will stimulate consumer interest and drive incremental category growth.”
Shake ‘n’ Snack comes in cases of eight. RRP per unit is £1.29.
For more information call 01452 378 678 or email: firstname.lastname@example.org.