Leading drinks specialist Signature Brands today announces the appointment of Sinéad Lowe, Head of Marketing.
In what is a significant new move for the business, Signature Brands has appointed Sinéad, previously Customer Development Manager, Retail & National Accounts at Love Drinks, to oversee and implement a marketing strategy that will drive brand awareness, improve communication and bolster both on-trade and off-trade sales.
Owned by LWC Drinks – the UK’s largest independent drinks wholesaler – Signature Brands produces, represents and distributes an impressive portfolio of spirit, beer and cider brands, including Old J Spiced Rum, Empress 1908 and Cruz Campo, but up until now has done little to formally market itself.
In addition to Sinéad’s appointment, the Manchester-based organisation has also appointed a PR Manager to raise the profile of Signature Brands – and the brands it represents – externally.
Nic Ponticakis, Head of Signature Brands commented: “We are delighted to have both Sinéad and Emma on board.
“Sinéad brings over 15 years’ experience in the drinks industry, building her knowledge and experience in sales and marketing roles in the hospitality, distribution and wholesale sectors. Sinéad has a passion for great quality liquids and thrives in clearly communicating the provenance of brilliant products and adopting a strategic approach to brand building. Sinéad was also previously an incredibly valued and respected employee of LWC Drinks for many years, so she’s in very familiar territory and it’s great to have her back.
“Emma brings a fresh and objective perspective on communications, having previously undertaken roles both inside and outside of the trade. With just short of ten years’ PR experience, Emma will be overseeing, events, social and traditional media, reporting directly into Sinéad.
“We welcome both Sinéad and Emma to Signature Brands and look forward to seeing the impact strategic marketing can bring.”
With a portfolio of 29 brands, Signature Brands is a leader in the hospitality trade, bringing the best in premium spirits, draught beer and soft drinks to pubs, bars, restaurants and hotels across the UK, as well as Australia and a selected handful of European countries.
Comments are closed.