RB is starting 2011 with a bang as it launches a powerful new advertising campaign to support its Cillit Bang brand. The new ad kicked off from Monday 31st January and is part of a wider year-round £3m support package for the brand. It’s been designed to increase awareness of the benefits of using Cillit Bang as an effective cleaner around the home.
The new 2011 creative, which will no longer features the Barry Scott character, has been developed to generate wider awareness of how Cillit Bang gives you the kick of a cleaning job well done, even when faced with tough stains like limescale or soapscum. It focuses on how the great results of Cillit Bang amaze even reluctant cleaners so much so they’ll want to go on and on cleaning!”
“The new campaign represents an exciting new approach to advertising Cillit Bang and has been designed to communicate product efficacy in a fresh, engaging way. The new TV advertisement is the first stage in an ongoing plan to drive excitement and relevance for the brand which will see significant media investment throughout the year.” Stefan Gaa, Marketing Director, RB UK.
Reckitt Benckiser (RB)