SPAR trials new Daily Deli concept

SPAR is launching the trial of Daily Deli, an innovative new foodservice concept that could soon roll out to stores across the UK.

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Since 26 February, SPAR has been trialing the foodservice offer at SPAR Glenwell in Belfast.

The Daily Deli range, which is available all day, includes fresh salad products, sandwiches, baguettes and accompaniments, and at the trial store also includes the installation of a serving counter.

SPAR Brand lunchtime range will be rebranded Daily Deli in the store and the nutritional content will be clearly labelled on the packaging. What’s more, five of the sandwiches in the range contain less than 300 calories: Prawn Mayo; Tuna & Sweetcorn; Chicken Salad; Ham & Mustard and Egg Salad.

If the trial is successful there will be six different Daily Deli opportunities available to SPAR retailers to choose from.

These will range from an entry-level offer comprising a self-service counter selling sandwiches, baguettes, chilled snacks and coffee, to a complete Daily Deli offer including a served counter selling hot meals, as well as a self-service option on the shop floor with sandwiches, baguettes, wraps, croissants and more.

Debbie Robinson, SPAR UK Managing Director, said: “Daily Deli is SPAR’s answer to widening our presence in foodservice and giving our retailers more of an opportunity to offer foodservice in stores.

“Foodservice is an area of increased focus within the convenience channel, as the two sectors continue to merge. This year we are adapting to make the most of the trend for ‘foodvenience’.”