Sales of Highland Spring’s sparkling bottled water have soared this summer with the company reporting a 6.5% uplift in sales to over £1.65 million in June 2010 compared to £1.55 million in June 2009.
Sales for Highland Spring Group also hit £10 million for the first time, making it the best performing month in the company’s history. The growth is predominantly driven by a 100% increase in sales of single serve bottles, indicating a growing trend for drinking water on the go.
Highland Spring is the No 1 sparkling brand in the bottled water market and outsells its nearest rival, San Pellegrino by more than 2:1. With the sparkling water category in strong growth, the company is predicting another profitable year for its trademark green sparkling bottles.
Earlier this year the company gave its sparkling range a makeover launching the lightest branded sparkling PET bottles on the market. The amount of plastic used for each bottle was reduced by 9% and the amount of paper for the labels by 39%.
Les Montgomery, chief executive of Highland Spring said: “Sparkling water sales rise in hot weather as people use it for summer entertaining and as alternative refreshment to carbonated soft drinks. We have been the leading sparkling brand in the UK market for more than 10 years and with the market growing by 9% year on year this continued growth will help us reach our ambition of becoming a £100m turnover business by 2013.”
In March 2010, The Highland Spring Group was formed, following the acquisition of the Greencore Water business and Speyside Glenlivet. With five rural bottling plants across the UK, the company produces up to 350 million litres of water a year and has in excess of 400 staff.
Highland Spring
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