SPAR’s seasonal alcohol range brings extra fizz this Christmas

SPAR Brand is bringing extra fizz to its Christmas offering in 2016, with the launch of new SPAR Prosecco Speciale, alongside its fantastic seasonal alcohol range including award-winning wines and spirits.
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With an RRP of £9, the new premium sparkling wine will offer shoppers a trade up from SPAR’s already hugely successful Perlezza Prosecco. The premium Prosecco is packaged in a stylish, flute-shaped bottle to clearly show consumers its more luxury appeal.

SPAR Prosecco Speciale will be introduced on 24th October, and its launch is expected to bring SPAR an extra £350,000 in retail sales. Cath McIlwham, SPAR UK Head of Brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time.

“Sales of Prosecco outpace Champagne in the UK, and Prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”

With a host of awards to its name, SPAR’s Perlezza Prosecco is one of the fastest growing and biggest selling sparkling wine brands in the UK impulse channel excluding wine specialists* (*AC Nielsen).

“Alcohol represents a great opportunity for SPAR retailers to boost sales in the run up to the festive season, so it’s essential that we at SPAR Brand are offering them a credible, great-tasting range at excellent value prices,” said McIlwham.

“According to Him! research, 11% of shoppers choose to buy alcohol in a convenience store over the range of other options in the marketplace, and this is growing year on year,” she said.

What’s more, 5% of customers now buy alcohol for gifting in a convenience store. SPAR is catering for this market with its range of gifting options, including the return of its successful Perlezza Prosecco and Chocolate Gift Pack (RRP £5).

SPAR

www.spar.co.uk

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