Spatone® liquid iron, one of the UK’s favourite iron supplements*, is rolling out new packaging across the whole range of its products. Over the years, the two Spatone Original products (14 day and 28 day) have been added to, with Spatone Apple in 2011 and Spatone Sport in 2014. The new vibrant packaging will help all products have better stand out on shelf but will also make it easier for consumers to understand which product will be most suitable for them.
The colourful packaging will clearly communicate the USPs of Spatone over its competitors. Although iron can be a very difficult mineral for the body to absorb, the iron naturally present in Spatone has been shown to be easily absorbed, with an average of 40% bioavailability**, compared to 5- 20% from food and other iron supplements. Spatone has also been scientifically shown to help top up iron levels whilst causing fewer of the unpleasant side effects often experienced with conventional iron food supplements***. Therefore, “gentle” and “easily absorbed” are written clearly on front of pack to appeals to all of Spatone’s target markets, from pregnant women to busy people and athletes.
Hugo Pengelley, Spatone Brand Manager commented: “We’re really excited with the new packaging design for our Spatone range. We hope the clearer messaging on front of pack will help existing consumers understand the benefits of Spatone over conventional iron supplements and also bring in new consumers who might not have considered us previously. The iron naturally present has an average of 40% bioavailability which means you only need 5mg of iron (the amount of iron in one sachet of Spatone) to get your body’s daily absorbed iron requirements.” Spatone is iron rich water sourced from the Welsh mountains of Snowdonia National Park.
# It is important to follow a varied and balanced diet and healthy lifestyle. Food supplements should not be used as a substitute for a healthy balanced diet
* IRI HBA Outlets, Value Market Share w/e 13 June 2015 (Feroglobin 29%, Floradix 27%, Spatone 26%)
** Nelsons Nutritional Study. (2009) The Significant Impact of Spatone on Iron Levels
*** McKenna D, Spence D, Haggan SE, McCrum E, Dornan JC, Lappin TR. (2003) CLINICAL AND LABORATORY HAEMATOLOGY 25; 99-103
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