St Pierre Groupe Responds to Consumer Demand with the Launch of the New Baker Street Sliced Seeded Loaf

St Pierre Groupe, the international branded bakery business, has launched a new 550g Baker Street Sliced Seeded Loaf. Baker Street, which is performing well with 80.2% value sales growth year on year[i] and is the fastest growing bread brand in the impulse sector top 10[ii], has launched the new product to appeal to consumers looking for seeded loaves in convenient smaller pack sizes.

Containing sunflower seeds and linseeds, the latest addition to the Baker Street Sliced Bread range is also high in fibre and a source of protein and is cleverly packed to help retain freshness. Boasting a minimum guaranteed life of 35 days to the trade (delivered to depot), the Baker Street Sliced Seeded Loaf will benefit both consumers and retailers, who are looking to reduce food wastage.

Jeremy Gilboy, Founder, St Pierre Groupe said: “Our insights show that consumers are looking for added value when it comes to sliced breads, as well as smaller pack sizes to reduce food waste. The new loaf not only offers retailers the chance to capitalise on these growing sales opportunities, but also to take advantage of the impressive growth of the Baker Street brand, which is currently thriving in the impulse channel with impressive double-digit value sales growth. With our customers’ needs at the heart of our new product development, we are confident that this will be yet another successful launch from Baker Street.”

Available to order now, the Baker Street Sliced Seeded Loaf is available in the cash and carry and convenience channels and has a recommended RRP of £1.79.

[i] Nielsen data / data to April 2019

[ii] Nielsen Sliced Breads Top 10, Impulse Category 52 weeks to 13.04.2019