Stonegate Farmers, one of the UK’s most successful egg supply chains, launches THE SIX PACK Rugby Football Union (RFU) branded eggs to coincide with the RBS 6 Nations and ahead of next year’s World Cup.
The deal between Stonegate Farmers and the RFU will see England Rugby branded British Lion Quality free range eggs on shelves; initially in Ocado, to coincide with England’s first RBS 6 Nations home game on 22 February.
Chris Moreman, spokesperson for Stonegate Farmers, comments: “As one of the market leaders in egg supply in the UK, we are delighted to sign this unique partnership with the RFU, one of the UK’s largest sporting brands. The England team has a huge following world-wide with millions tuning in to televisions around the globe and of course the 82,000 fans watching the games at Twickenham. Our partnership will increase Stonegate’s brand awareness and generate sales. Stonegate’s exacting quality standards; commitment to supporting British farmers and promoting the very best eggs to our loyal customer base reflect the values of the England Rugby team. All our eggs are produced to the stringent quality standards required to secure the British Lion Quality stamp, and our exclusive collaboration with one of the most revered rugby teams across all seven continents advocates a perfect synergy between Stonegate Farmers and the RFU.”
Jane Barron, Licensing Manager at the RFU, comments: “This new deal with best in class partners, Stonegate Farmers, is testament to the fantastic opportunity for sport and retail to work in partnership to take full advantage of the licensing opportunities this fantastic World Cup event will generate for UK organisations, particularly since this is the first time in 25 years that this significant event will have been played on English soil. We are looking forward to working closely with Stonegate Farmers to ensure mutual benefit for both parties.”
For further information about Stonegate Farmers, please visit: www.stonegate.co.uk
Alternatively, please contact: Gemmah Garrison on: 07824 690416 or email:
gemmah.garrison@stonegate.co.uk
Background Information: Stonegate Farmers
The family-owned Stonegate Group, based in the West Country near Bath, embraces traditional farming techniques to produce eggs synonymous with the highest British Lion Quality stamp
From the provision of price entry point lines packed on the most economic machines through to hand selected eggs produced on the best family run farms, Stonegate supplies a large range of products with a number of modern and efficient egg packing centres in England and Wales.
Stonegate eggs are available from all major retailers including Waitrose; Ocado; Sainsbury’s; Morrison’s and the Co-Operative.
About the RFU
The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team. For more information visit www.rfu.com
The RFU Rose and the words ‘England Rugby’ are official registered trademarks of the Rugby Football Union and are subject to extensive trade mark registration worldwide.
You can keep up to date with all England Rugby news on @EnglandRugby
For all the latest video news and content from inside the England camp visit www.rfu.tv
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