Sunmagic launches into ice tea market for first time

Sunmagic, the premium juice producer, is launching into the ice tea market for the first time with two premium ice tea drinks, as it taps into this hugely growing sector, currently up 20% year-on-year.*

 

The range comprises Sunmagic Ice Tea in Lush Lemon and Peach Paradise flavours, packaged in 500ml PET bottles. The low-calorie drinks are suitable for vegetarians and vegans and contain no artificial preservatives, colours, flavourings or allergens. Combining fruit juice with black tea they also have functional benefits, with each ice tea containing added B3, B6, B8, and B12 vitamins.

The label, designed by graphic design agency Identica, features Sunmagic’s new forest-green logo as well as a stylised tea leaf in the same colour, depicted behind the ‘ice tea’ wording. The label also features a lemon illustration on the Lush Lemon flavour, and a peach design on the Peach Paradise variant. Each bottle states that the drink is ‘Low Cal’ and contains ‘8 Vitamins to Support Energy Release’.

Justin Thomas, Sunmagic brand manager, says: “The ice tea market has seen huge growth over the last couple of years, yet there are very few widely available ice tea brands which also have functional benefits. Early feedback from our research on our new ice tea range has been absolutely phenomenal from both the trade and consumers, so we are delighted to be launching our Sunmagic Ice Tea range this month and bringing some genuine innovation to the market.”

“The launch follows extensive research into the category, which clearly showed that Singles (on-the-go) is the biggest occasion for ice tea, with 82% of value sales. Likewise, Lemon and Peach are the flavours most in demand in the category, with each flavour growing by over £1m in 2018. This should provide added reassurance to retailers that Sunmagic is the new ice tea range to stock.” *

Sunmagic was given a fresh new look this time last year, with an updated logo and new label design. This included fruit illustrations to reinforce taste appeal and give better stand-out on shelf. The new logo uses a natural, forest green colour to reinforce the health credentials of the brand.

Sunmagic is a leading juice brand producing 100% pure fruit juice, juice drinks, smoothies and ice teas in the UK. These are available in a wide range of formats including bottles, cartons and cans. The Sunmagic brand has 17 one-litre flavours available to all trade channels as well as 10 500ml flavours.