Swan, manufacturer of the UK’s number one best selling filter, has become an official sponsor of the Bennetts British Superbikes Championship (BSB), one of the most dynamic and fiercely fought domestic motorcycle racing championships in the world. As an official sponsor, Swan enjoys a range of high profile branding visibility, both trackside and on the winner’s podium as well as a host of onsite rights. A highlight of each BSB weekend is the Swan Combi 50 – Roll for Pole. Taking place the day before the main race, the Swan Combi 50 – Roll for Pole sees riders go head to head against the clock. The fastest rider then takes the coveted “pole position” on the starting grid in the following day’s main race, with the slowest rider taking the final position on the grid.
Bringing together the cream of British racers, BSB takes place over 12 weekends throughout summer 2008. BSB also attracts quality riders from across the globe and regularly secures over 200 hours of national TV coverage.
Andrew Hardie, Marketing Manager at Swedish Match comments: “Swan is delighted to become an official sponsor of the nail biting BSB Championship. BSB’s fan base is extremely loyal with both armchair enthusiasts and track spectator numbers increasing steadily year on year. The lead Swan brand to be profiled as part of the sponsorship is Swan Combi.
“The Swan Combi pack features a handy flip-top, is no wider than a packet of papers and offers consumers 50 Swan Extra Slim filters alongside a pack of 50 Swan green papers. The streamlined pack is the ideal offering for the BSB audience, 69% of which own their own motorcycle.* With its convenient, no nonsense pack, Swan Combi provides an easy solution for riders who favour roll your own cigarettes.”
“We are consistently looking at ways in which we can engage with our consumers and BSB is now viewed as the UK’s most important motorsport series so this is a perfect partnership for the Swan brand,” concludes Andrew.
Swedish Match is a global Group of companies selling products in more than 100 countries, with production units in 11 countries. With a broad assortment of market-leading brands in smokers requisites the range includes lights, lighters, and filters.
Swedish Match is a global tobacco company, using its world leading brands and niche products to work in growing markets, in harmony with current social and consumer trends.
Swedish Match is the world’s largest producer of matches and has a wide geographic spread of lighter sales worldwide. Swedish Match is the UK’s category leader in lighters, leading the way in the latest developments and innovations including Child Resistant (CR) lighters with brands including Swan, Cricket and Poppell. Safety first is an inherent USP for Swedish Match, who have been producing CR lighters since 1993 and were the first lighter manufacturer in the world to offer CR lighters to consumers.
The leader in smoking requisites, Swedish Match offers a strong portfolio of Swan papers and filters for the RYO market. Swan celebrates their 125th anniversary in 2008.
* British Superbikes statistics
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