Sweet home Chicago

The UK’s most popular frozen pizza brand, Chicago Town is launching a new masterbrand campaign, ‘Real Taste of Chicago,’ celebrating the brand’s Chicagoan roots and diverse range of pizzas, in a bid to appeal to its broad fanbase and cement its position as the leading frozen pizza brand. The campaign heralds a new look and feel for the brand, with new packaging to bring the range together and encourage consumers to purchase across the range, re-naming The Pizza Kitchen range of pizzas to Chicago Town Tiger Crust, plus extensive marketing support.