Sweet‘N Low secures first UK contract with Tesco

US sweetener brand, Sweet‘N Low, has launched its iconic pink product to the UK retail market.

The low calorie range, which is a staple feature in coffee shops across the UK, has secured its first major supermarket listing with Tesco. This marks the first time that British consumers are able to purchase and use the product at home.

Sweet’N Low is also being offered to other UK grocery retailers to provide the British public with wider access to this American-made brand.

The new range is available in two package options – a 200 tablet dispenser (RRP £1.99) and 75g granulated powder (RRP £1.99). Designed in New York, the dispenser is bright and funky and carries a psychedelic image of a peacock to provide maximum shelf stand out, as well as appealing to the female target audience.

One tablet of Sweet’N Low is equal in sweetness to one teaspoonful of sugar, so it’s the perfect addition for hot or cold drinks. The powder can be used as a substitute for anyone who wants to reduce their calorie intake when cooking or baking.

Sweet’N Low’s UK product offering follows in the footsteps of other big brand American goods, including Hersheys, Kraft and Oreo, which have all secured listings with the big five.

The familiar pink brand – which has been available at Starbucks and Costa Coffee chains for over a decade – is embarking on an awareness campaign to target female consumers aged 35 to 65 who are careful with their diet.

Manufactured by family-run business Cumberland Packing Corp since 1957, Sweet’N Low has consistently ranked as the USA’s number one sweetener of choice. The brand now aims to replicate its success across the pond in the UK, with further product lines to follow.

Steve Eisenstadt, CEO of Cumberland Packing Corp, said: “We’re delighted to be in a position to finally offer Sweet’N Low to British consumers to use at home.

“We’ll be kick-starting a brand new marketing campaign this autumn and look forward to bringing even more products to the UK market in the future.”

Other products in the Sweet’N Low range include Sweet’N Low Green and Sweet’N Low Gold.

Sweet‘N Low

www.sweetnlow.com

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