Just in time for Valentine’s Day, Boost Drinks is bringing some love to the UK, in the form of Boost Energy Red Berry 250ml SKU, along with innovative love-themed advertising across Tinder.
A flavour explosion of mixed berries, Red Berry is a completely new flavour for the shelves of Great Britain. However, the tried and tasted drink is already performing well, with it currently being the second best-selling soft drink in Northern Ireland.
This brings the total number of 250ml SKUs in the Boost Energy portfolio up to seven and with sales of flavours growing 16% year on year1, another flavour is a welcome addition to the range. Like all Boost Energy 250ml SKUs, Red Berry can still be bought as a £0.49p PMP to suit retailers’ needs – a great value price point which hasn’t changed in over a decade!
Simon Gray, Founder and Managing Director of Boost said: “We know that our Northern Irish consumers and retailers just can’t get enough of Red Berry, so much so we have just launched it in a new 500ml SKU for them. It was only right that we brought the flavour to the market across the rest of the UK. As an independent brand ourselves, we are committed to supporting independent retailers, so we wanted to bring them a product we are confident will maximise their sales, and given the timing, it makes an apt Valentine’s gift!”.
To assist the launch of Red Berry, Boost is running a huge marketing campaign, with the exciting theme of love running throughout.
First of all, the energy, protein and sports drink producer will be partnering with Tinder, to give consumers the chance to win a dream date like no other. To give maximum exposure to Red Berry, the competition will be advertised across the dating specialist’s platform which reaches millions of people across the UK every day, as well as on the websites of national media such as Heat magazine and the Daily Mail.
The prize includes a fancy meal where celebrity host, Vicky Pattinson will act as the ultimate wing woman by talking to daters through an ear piece to ensure they have less awkward silences and only the smoothest of chat up lines. All of this will be captured as Youtube videos, which will be shared across Boost’s social channels.
Not only this, but Boost will be showing off the new flavour with extensive national media advertising across London and Manchester; 31 advertising billboards across London and seven in Glasgow, will appear in retailers’ windows. Retailers should also keep an eye on their letterboxes, as Boost will be sending out Valentines cards to key retailers across the country, to spread the love amongst the community.
Boost will also be giving consumers a chance to try Red Berry beforehand, with a huge sampling campaign in Glasgow during Valentine’s week. All of this will ensure new customers are being driven into stores to get their hands on the delicious new product this Valentine’s Day and beyond.
 IRI Marketplace Data Symbols and Independents 52 weeks unit sales to 12th August 2018