Walkers has launched ‘Taste Us. Love Us,’ the first ever taste guarantee promotion across its ‘Better for You’ ranges, to tackle misconceptions regarding taste in the ‘Better for You’ segment. PepsiCo’s ‘Better For You’ portfolio covers a range of leading reduced fat, wholegrain and corn snacks including Snack-A-Jacks, Sunbites and Walkers Oven Baked. The promotion packs include a distinctive flash to generate stand-out on shelf, stating ‘Great taste guarantee, or your money back.’ The campaign will run throughout 2019, supported with a full marketing plan including TV advertising.
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