The English Provender Co. goes back to its roots with rebrand

The English Provender Co. has announced a full rebrand which will see a return to its homeland with traditional designs conjuring up images of rural England and exceptional quality, classic chutneys. The chutney and pickle maker’s new look will see its distinguishing square jars graced with beautiful watercolour style graphics showcasing each product’s ingredients.

Chutney lovers will be the focal audience, with the rebrand delivering a distinctive brand identity harking back to The English Provender Co.’s heritage. Each jar will retain a cauldroninspired copper lid and newly feature the caption “Relish Every Moment” on a luxe paper finish. The brand new packaging will ensure the range is an equally beautiful addition to a festive cheese board or a condiment selection at big family dinners.

Kira Mutimer, Brand Manager at The English Provender Co., said: “The chutney category is currently facing value decline due to the growth of standard tier and brands’ reliance on £1 deals. With private label dominating the chutney category, brands are having to ensure they offer a clear point of difference to give consumers a reason to trade up. Following extensive consumer research into consumer desires The English Provender Co. has completed a brand overhaul announcing a new design which we feel will go a long way to delivering this strong point of difference.”