The forecast looks good for a Saka summer

Saka Natural Mineral Water is building a growing reputation as one of the water brands of choice.

Having seen substantial growth over the past few years, Saka is continually looking to build and strengthen its position, whilst communicating a positive health message to reinforce the importance of drinking water for good health and well-being. Saka is one of the most popular brands within its category and offers competitive margins to retailers and wholesalers.

With an increase in marketing activities during 2014, Saka will continue to push its successful television campaign on Asian TV channels, whilst also supporting sporting organisations and events across the UK. The launch of the ‘Saka Gym Kit’ in January saw a push to encourage people to lead a healthy and active lifestyle, whilst reinforcing the message that hydration is a pre-requisite for good health.

Saka is ideal for maintaining an active lifestyle and general wellbeing. This drives Saka’s ethos of promoting active living, family and health, through community engagement. By actively building relationships with the support of local and national charities, teams, and organisations who also share this philosophy, Saka is able to invest back into the community.

Already long-term sponsors of Sports Aid, who support the future of British Sport; Saka is also the water brand of choice of Premier League’s football’s Fulham FC, Premiership rugby giants London Irish RFC and British Athletics, keeping players and athletes hydrated and refreshed in highly competitive, physically demanding sports.

The Saka team will also be heading out on the road in the summer of 2014 in a convoy of branded vehicles each branded in the bright Saka colours, which are bound to bring a cheerful smile to anyone’s face. The vans will also be attending a range of events in 2014 from festivals, street fairs and other outdoor activities. The Saka team will also be heading out giving category management advice and expertise to customers, wholesalers and retailers alike.

However, Saka does more than deliver a healthy lifestyle option as it also delivers a unique, smooth and pure naturally refreshing taste experience, which has the iTQi Crystal Taste Award, the top recognition given to a product for consistent proof of excellence. As the benchmark in purity, Saka is sourced from a protected underground aquifer deep in the heart of the Koruglu Mountains, giving Saka its distinctive smooth taste and naturally balanced mineral composition. Its purity of source, quality and natural mineral content are officially recognised by the SGS Fresenius Institute which ensures compliances with set European Directives.

With more bottles of Saka Natural Mineral Water on shelves than ever before Saka really is helping to activating a healthier lifestyle in 2014.

Navson Ltd

Tel: 0845 644 0992

www.sakawater.com