The Juice Brewery adds extra fruitiness to its Hopper Soft Brew® range

The Juice Brewery is adding a new Blackcurrant flavour to its unique brewed zero alcohol adult soft drink range, Hopper Soft Brew®.

Following the success and growing popularity of its existing Apple and Citrus varieties, a new Blackcurrant flavour has been launched. Hopper Soft Brew® is the first ever brewed zero alcohol soft drink, made from malted barley and hops, fruit juices and spring water, which have been traditionally brewed, but the fermenting process halted before alcohol production takes place. The result is a soft drink that satisfies the adult palate, with a smooth and mature taste. It also pours like a beer with a frothy head.

Tina Beattie, Chief Executive at The Juice Brewery commented: “The UK take home market is a huge opportunity for Hopper Soft Brew®, especially with the increasing trend for entertaining in the home and the growing popularity of fruit beers. We offer a unique proposition to non-drinkers, designated drivers and those who are looking for an authentic tasting adult soft drink and a change from the usual sweet and sickly alternatives.”

Tina added: “Our new Blackcurrant flavour will offer more consumer choice and bring a new audience to the growing Soft Brew category.”

Hopper Soft Brew®, which contains less than 100 calories per 275ml bottle and no additives or preservatives, is available from Waitrose and has been stocked in Sainsbury’s from March 2012. RRP is £1.26 per bottle. M&S also stocks its own branded range of Soft Brew drinks.

The Juice Brewery

www.juicebrewery.com