The Meatless Farm Co appoints ex-Kellogg’s chief as CEO

  • The Meatless Farm Co has appointed Robert Woodall as CEO
  • Woodall brings a wealth of global FMCG experience after leading the European Snacks division at Kellogg Company 
  • The Meatless Farm Co successfully launched in the UK in 2018 and has kicked- started global expansion by entering 5 new international markets

British plant-based food start-up, The Meatless Farm Co, has appointed Robert Woodall to the role of CEO. Woodall’s role will be to continue driving growth in the UK and globally after The Meatless Farm Co’s successful launch in Sainsbury’s in October 2018.

Woodall, former Vice President & General Manager EMEA for Snacks at Kellogg Company, brings significant international food experience. He has worked on global brands including Pringles, McVitie’s and the Kellogg’s portfolio. He spent 5 years as Kellogg’s Managing Director in China, leading the launch of Kellogg’s into the Chinese market.

Alongside his appointment, the wider team has also been boosted with 5 new commercial appointments. This is in preparation for raising Series B funding in 2019, which will accelerate international expansion.

Morten Toft Bech, Founder of The Meatless Farm Co, says: “It’s fantastic news that Rob is joining the Meatless farmers. It is such an important time in the company’s evolution. We have spent the past two years developing a product that is delicious and unique in its category and we have some exciting global and domestic plans for 2019. Rob will bring a wealth of experience and knowledge to the company and help drive the growth of The Meatless Farm Co.”

Woodall added: “It’s great to join the team. The Meatless Farm Co is creating unique plant-based meat alternatives that absolutely deliver on taste and texture. It is such an exciting category which can make a real difference to our personal health and our planet. I’m relishing the challenge of taking the brand to new levels.”