Thorntons expands Sharing Bag offering with new range

Thorntons is looking to expand its footprint into the sharing category with NEW Thorntons Sharing Bags

In a popular pouch format, the range will target younger consumers with three different delicious flavours

The Thorntons Sharing Bags (102g) will be available in all channels, with an MRSP of £2.00

Thorntons is expanding its offering for all-year round consumption occasions with the launch of three new Sharing Bag flavours, a high-quality addition to the growing sharing category. Available to order from April, the Thorntons sharing bags will be the perfect treat to share with friends and loved ones.

The new sharing bags take the Thorntons expertise in crafting the highest quality chocolate to small, shareable portions. Made from the finest ingredients, the delicious treats have distinctive and tempting centres wrapped in Thorntons signature milk chocolate for the ultimate taste sensation.

The new range will be available with three distinct flavours – Gooey Caramels, Crispy Truffles, and Creamy Fudge 102g– to cater to a wide range of tastes. With 41% of consumers who eat chocolate actively picking formats that help limit their intake[1], the Thorntons Sharing Bags are the perfect choice for those looking for a premium option to share. .

The new range will help Thorntons to expand its footprint in the sharing category, having already become an established brand in the boxed chocolate category with its Continental and Classic ranges. The Thorntons Sharing Bags are perfect for regular all year round consumption occasions, a segment that is currently worth £473.3m and growing at +8.4%[2].

Levi Boorer, Customer Development Director at Ferrero, comments: “This range will help to attract new consumers into the category to drive incremental growth, with 60% of consumers saying they would buy the product in addition to their current repertoire.[3] With Thorntons’ expertise of crafting high-quality chocolates with sophisticated centres, we’re confident that this offering will be a favourite amongst consumers looking for a premium sharing product or decadent treat”.

Thorntons Sharing Bags are available in Bestways, and will then be followed by the major mults.

[1] Mintel, Consumer Snacking UK

[2] Nielsen 52wk

[3] Sharing Bags ppt – Please provide source