Tims Dairy retail brand launch

group-windowBuilding on a well-founded reputation gained over many years of supplying the foodservice market and to celebrate 60 years of producing yogurts, Tims Dairy have now decided to launch their own retail brand of yogurts. 

“We’re passionate about making yogurt“ said Managing Director Chris Timotheou.

“We wanted to bring to market an innovative premium range of yogurts in packaging that conveys health, freshness and, above all, taste.”

With a business built on 60 years of experience, and a Greek-family heritage, Chris & his brother, and co-director, Peter are justifiably excited and proud of their new range of yogurts. The inspiration behind the new brand was the high level of interest from consumers who had tried the Tims brand in foodservice outlets and wanted to know where they could be purchased in the High Street.

The new range delivers tasty, natural products that combine health, innovation & wellbeing, with a provenance that the consumer can trust. Included are a selection of Greek-style, wholemilk & low-fat yogurts, in both natural & fruit variants. There are no artificial colours, additives or preservatives, and all products are ‘live’, and GMO free. They are made using the finest ingredients by a dedicated team at their dairy in Chalfont St. Peter – truly, good food from the heart of the Chilterns.

As part of the initial concept Chris and Peter wanted to ensure they delivered the correct message through the new brand packaging. “It’s important that the pot design reflects the inspiration behind the product and we feel we have achieved that” said Chris Timotheou. The pots feature innovative design work by Martin Dawe Design Ltd that captures the essence of the new yogurts as locally produced, fresh and healthy.

Additionally, each pot has an interesting inner wrap with information on the history of Tims Dairy, illustrations, did you know facts and a series of different stories about Tims Dairy from the past. “We wanted to add an element of interest and differentiation. There are lots of fascinating tales from our early years, in the 1940’s and 1950’s, and we hope these will interest our consumers” added Chris Timotheou.

Tims Dairy will be featuring their new range at this year’s Real Food Festival on stand number 66, on 8th, 9th and 10th May.

Tims Dairy
Tel: 01753 888380
www.timsdairy.co.uk