Trebor, the number one mint brand in the UK[i], has unveiled a brand-new consumer promotion to capture shoppers’ attention in store and help drive sales for retailers. Trebor ‘Cash in a Flash’ is live from July 29th and is being activated exclusively in the convenience channel via bespoke point-of-sale materials.
Available across the complete range of Trebor products, the enticing off-pack promotion offers consumers the chance to win by simply purchasing any Trebor product and sharing a snap of the pack on treborcash.com. Over 1,000 cash prizes are up for grabs on the spot, including £1,000 cash. With winners guaranteed every day, the promotion is set to drive excitement within the mints category and grab the attention of consumers.
The ‘Cash in a Flash’ promotion follows on from Trebor’s successful convenience-exclusive campaign earlier this year: ‘Get Minted’. The competition delivered a 6.2%[ii] sales uplift across the Trebor singles range in independent and symbol group stores[iii] last year.
Amy Lucas, Brand Manager for Trebor UK at Mondel?z International, said: “We know fifty percent of mint purchases are made on impulse[iv], so product visibility is absolutely key to sales success. Our ‘Cash in a Flash’ promotion will help create a buzz in-store and drive incremental sales for retailers.
“The top three best-selling candy singles in Independents and Symbol stores are Trebor packs[v] – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint[vi] – so it’s important we lead the category in supporting retailers with fun and rewarding promotions to continue to drive mints sales.” Lucas concludes.
Retailers must display the promotional point-of-sale materials in store for the duration of the competition to encourage entries from their shoppers. They can also find advice on how to cash in the mints category even further on www.deliciousdisplay.co.uk.
What does this mean to the retailer?
- Drive sales with a fun and attention-grabbing consumer promotion
- Capture shoppers’ sales with extensive PoS materials including wobblers, posters and counter-top units
- Create excitement in store with the number one mint brand in the UK[vii]