The UK’s number one mint brand[1] is offering thousands of consumers the chance to win over 10,000 cash prizes, with its latest promotion, Trebor Win Small.
Live from 1st October, Trebor Win Small aims to drive excitement and sales by offering thousands of consumers a chance to win one of tens of thousands of cash prizes, ranging from £5 to £50. The promotion is based on the idea that while a small cash prize may not change someone’s life, it will certainly put a smile on their face. Consumers can win by unwrapping Trebor packs and finding a YOU’VE WON message inside, which entitles them to a small cash prize.
Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and succeeded in both exciting shoppers and generating sales uplifts of 6.8% in Independents and Symbols during activation period[2].
Amy Lucas, Brand Manager for Trebor, said: “Trebor has a market share nearly double that of its nearest competitor[3], and currently holds the top three mint SKUs in the impulse category.
Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”
The promotion will be supported by impactful POS and in-store media, in addition to promotional posters which retailers can download from www.deliciousdisplay.co.uk.
Prize coupons will be hidden within selected wrappers of the following Trebor products:
- Extra Strong Peppermint Single roll (41.3g), 4-pack (165.2g) & 7-pack (289.1g)
- Extra Strong Spearmint single roll (41.3g) & 4-pack (165.2g)
- Softmints Peppermint single roll (44.9g), 4-pack (179.6g) & 7-pack (314.3g)
- Softmints Spearmint single roll (44.9g), 4-pack (179.6g)
- Price marked pack[1]versions of the above
Terms & conditions and POS can be found at https://promoterms.com/winsmall/
What does this mean to the retailer?
- Use POS in store to draw attention to the promotion and to be in with the chance of winning
- Following the success of the brand’s Get Minted campaign, this year’s promotion aims to help you drive mints impulse sales
- Stock up ahead of increased awareness
Short terms and conditions:
GB, 18+, 01/10/18 – 31/03/19. Internet access, e-mail & bank account details required. Buy a promotional pack & find winning code inside roll pack to win. Visit website, enter code to find out & claim your Prize. Prizes: 8000 x £5, 1400 x £10, 800 x £20, 600 x £50. Claim Prize by 5pm on 31/03/19. Retain packaging. Mondelez Europe Services GmbH – UK Branch, UB8 1DH. See www.promoterms.com/winsmall for full T&Cs.
[1] Nielsen Database – Freshness – MAT w.e. 16.06.18 – Value Sales, Value % Share & VROS
[2] IRI One System, Value Sales, Total Mints, Indies & Symbols, last 4 weeks w.e. 22.04.18
[3] Nielsen Database – Freshness – MAT w.e. 16.06.18 – Value Sales, Value % Share & VROS
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